Synchronica Brings Mobile eMail to Mass Market with Push IMAP and SyncML

Released on = February 5, 2007, 5:08 am

Press Release Author = Synchronica

Industry = Software

Press Release Summary = The new Mobile Gateway 3.0 supports Push eMail and
synchronization with the widest range of phones on the market.

Press Release Body = 3GSM, Barcelona, Stand 2.1C17, Hall 2.1, February 6, 2007. -
Synchronica plc, an international provider of mobile synchronization and device
management solutions, has integrated Push IMAP functionality into Mobile Gateway 3.0
(formerly SyncML Gateway) enabling service providers to bring push email to the
widest range of mobile devices on the market. Synchronica believes that this will
set the stage for mobile email to replace SMS messages as the communication medium
of choice for prosumers and consumers.

Synchronica estimates that the number of consumers and prosumers using mobile email
will outnumber business users in 2008 and enjoy exceptional growth thereafter. While
proprietary solutions, such as RIM\'s Blackberry and Visto, may continue to be
popular with business users, Synchronica believes that the mass market requires
industry standard based solutions and thus will see a different breed of vendors
succeed.

Delivering push email to prosumers and consumers requires support for mass market
devices from a wide variety of manufacturers. However, proprietary push email
solutions require special client software to be installed on the device and are
mostly limited to high-end smartphones - a small fraction of the mobile phone
market. In contrast, industry standard solutions like Synchronica\'s Mobile Gateway
do not require additional software installation on the device and instead use the
built-in email and synchronization clients addressing the vast majority of devices.

Synchronica is among the first to combine both SyncML (OMA DS), which is optimized
for synchronization of calendar and contacts, and Push IMAP (LEMONADE) which is
optimized for mobile email. While SyncML is supported by the majority of devices in
the market, it is limited in delivering email since only a small number of devices
support email synchronization over SyncML. On the other hand, millions of devices
support email over IMAP, but IMAP does not support calendar or contact
synchronization. Thus, combining Push IMAP for mobile email with SyncML for
synchronization of calendar and contacts provides ideal synergy supporting the
widest range of devices.

Commenting on the decision to add support for Push IMAP, Emma Mohr McClune, Senior
Analyst Wireless Services Europe at Current Analysis said: \"Unlike other vendors
that have opted for either Push IMAP or SyncML for mobile email, Synchronica\'s
Mobile Gateway supports both SyncML and Push IMAP, enabling business and consumer
users to benefit from the optimization delivered by both technologies.\"

Carsten Brinkschulte, CEO of Synchronica plc, adds: \"With such a wealth of mass
market devices supporting mobile email now available, the time is right for push
email to expand to the prosumer and consumer markets. Virtually every mobile phone
user has an email account and most of them by now have an email-enabled device. With
the right marketing and technology, push email for the mass market will become the
next generation SMS.\"

Synchronica\'s Mobile Gateway provides carrier-grade push email and synchronization
services for both consumers and business users. Serving consumers, it includes
backend support for POP3 and IMAP connecting to popular mail services such as MSN or
Yahoo. For business users, it provides a unique zero footprint architecture where
users simply register their devices with Mobile Gateway and instantly start to
receive email on their devices. No connectors behind the firewall required. It
includes built-in support for Microsoft Exchange, Lotus Notes and Sun JES, thereby
reaching the majority of business user mail systems.

Arrange a meeting:
info@synchronica.com

About the event:
http://3gsmworldcongress.com

About Synchronica

Synchronica plc develops and markets synchronization and device management solutions
for mobile operators, device manufacturers and enterprises. Its product portfolio
ranges from data synchronization (DS) to device management (DM) and firmware update
over the air (FOTA). The company has deployed the world\'s first live installation of
a device management suite in a carrier-grade environment. Products include the
mobile device management suite Mobile Manager and the push email and synchronization
solution Mobile Gateway. Headquartered in the UK with a development center in
Berlin, Synchronica plc is a public company listed on the London Stock Exchange
(SYNC.LN). More information is available at http://www.synchronica.com

For more information, please contact:

Nicole Meissner, CMO
Synchronica plc
Tel.: +44 1892 552 780
nicole.meissner@synchronica.com

Web Site = http://www.synchronica.com

Contact Details = Synchronica plc
Mount Pleasant House
Lonsdale Gardens
Royal Tunbridge Wells
TN1 1NY
United Kingdom
Tel.: +44 870 606 5550
Fax: +44 870 606 5045
info@synchronica.com

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